New director of marketing for Tanzania Tourist Board

New director of marketing for Tanzania Tourist Board

Dr. Aloyce Nzuki, Managing Director, Tanzania Tourist Board (TTB), has announced the appointment of Devota Kasanda Mdachi as TTB’s new Marketing Director. She succeeds Mr. Amant Macha, who has recently retired, and will be the first woman to hold this position. Ms. Mdachi will be based in the TTB head office in Dar es Salaam, Tanzania.

In making the announcement, Dr. Nzuki noted: “Ms. Mdachi brings more than 17 years of outstanding experience and knowledge in tourism as part of the TTB staff, and has completed a diverse range of tourism courses and training outside the country. We are confident that under Ms. Mdachi’s direction, Tanzania’s booming tourism will continue to raise its international profile in the country’s major source markets worldwide, as well as reach out to new markets, while at the same time she will be developing programs to attract more domestic and intra-Africa tourism.”

Ms. Mdachi started working at TTB in 1994 and was first employed as Tourist Information Officer at the TTB Branch Office in Arusha. In 1998, she was transferred to the Tourist Information Center in Dar es Salaam. In 2000, she was promoted to Senior Tourist Information Officer, and in 2004 to Principal Tourist Information Officer and Head of the Tourist Information Centre, Dar es Salaam. Since May, 2010, Ms. Mdachi has held the position of Principal Marketing Officer.

Ms. Mdachi holds a BA degree in International Relations and Advanced French Language from the University of Dar es Salaam; completed a master’s degree in Tourism from the Open University of Tanzania; and completed a post graduate certificate in Tourism from the International School of Tourism, Rome, Italy. She is fluent in English, French, and Kiswahili.