United Airlines has launched its MileagePlus Digital Media Store, a first-of-its-kind in the airline industry, giving MileagePlus members the opportunity to use miles for music tracks, albums and movies.

The Digital Media Store features a full catalogue of music, including popular songs from the past and present in a wide range of genres, such as pop, rock, country, jazz and classical.

Certain movies are available now, and TV shows and additional movies become available later this year.

United also plans to feature exclusives on the site.

“The MileagePlus Digital Media Store offers the perfect complement to our other non-air award options such as hotel stays, car rentals, merchandise and once-in-a-lifetime experiences,” said Krishnan Saranathan, managing director of United MileagePlus.

“This is one more example of our commitment to expanding the world’s most rewarding loyalty program for our members.”

MileagePlus members visit digitalmediastore.mileageplus.com to log in and browse the site’s Music and Movie sections. Similar to other digital media sites, the MileagePlus site enables members to point and click to preview music and view movie trailers, and purchase and download items.

Purchases are played on computers, tablets and smart phones.

The Digital Media Store is available to MileagePlus members living in the United States.

Choose Digital is the creator of the new digital media loyalty platform that powers the Digital Media Store on behalf of United.