Kenneth Charles has been named chief inclusion and diversity officer at American Airlines.

In this new role, Charles will lead American’s global inclusion and diversity strategies.

This includes establishing the company’s office of diversity, equity and inclusion to ensure best practices are implemented across all aspects of American’s people and business processes.

“Ken brings a wealth of experience to the team and is a proven leader in creating global inclusion strategies,” said American chairman and chief executive, Doug Parker.

“We are on a journey to enhance our approach to diversity, equity and inclusion across American, and Ken will help chart our course to ensure American is an industry leader.

“Our decision to become more intentional in this area is vital to our global business.

“Ken will provide a needed and important voice in all of our critical decision-making.”

American has taken a number of steps to strengthen its inclusion and diversity practices.

These include implementing both computer-based and in-person implicit bias training for all 130,000 team members and creating a specialised team to listen to, resolve and learn from customer feedback.

“We have progressed our company’s focus on inclusion and diversity, and we recognize we can and will do even more,” added Parker.

“We are committed to building on our diverse and inclusive culture to not only make American a welcoming airline for all customers, but also a great place to work for every team member.”

Charles joins American from US Bank, where he was senior vice president of enterprise talent, and brings more than 30 years of private sector experience, including a decade of inclusion and diversity leadership.

He served as vice president for global inclusion and staffing and chief diversity officer at General Mills.

Charles holds a master’s degree in public administration from the University of Kansas and a bachelor’s degree from Duquesne University.