Travelzoo is to further strengthen its senior management team with the appointment of Richard Harte as director of yield and analysis for Travelzoo Europe.

Harte joins Travelzoo from Telegraph Media Group, where he served as director of planning & analysis. In this newly created role within the business he will be responsible for maximising yield and inventory for UK, Germany, France and Spain and assisting Travelzoo’s European managing director and country managers with strategic planning and investment decisions.

Harte will also lead Travelzoo in driving the growth of international publishing revenue and provide detailed analysis of performance for all Travelzoo media and Local Deals products.

Additionally, Harte will oversee content management for the Travelzoo website and ensure that its 6.5 million European subscribers receive only the very best deals in the world of travel and entertainment. He will report to Richard Singer, Travelzoo’s European managing director.

“We are thrilled to have Richard join us at Travelzoo. He was instrumental in the development of The Telegraph’s subscription strategy and online growth. Richard brings with him years of analytics and forecasting skills, as well as significant online and offline experience,” said Richard Singer, the European managing director of Travelzoo.

“His energy and passion will be invaluable in moving Travelzoo forward, providing the most relevant and engaging offers for our subscribers and developing the media opportunities for our clients,” adds Singer.