Emirates has announced the appointment of a new role within the Commercial division. Reporting directly to Emirates Executive Vice President & Chief Commercial Officer, Thierry Antinori, the newly created Vice President Commercial Product position will be fulfilled by Mohammad Al Hashimi, who has worked with Emirates since 2006.

Mr Antinori said this of the decision; “As Emirates, and Dubai, prepares for the World Expo 2020 and the economic and commercial impact it will have on the future of travel, it is important to have a strong team in place to respond to all opportunities.

“With this in mind, we have created the position of Vice President Commercial Products Dubai, and are pleased to announce that Mohammad Al Hashimi has been appointed this vital role to support our strategy. His responsibilities will include the development of new and unique commercial products, working closely with Destinaton Dubai on inbound leisure and business travel, as well as promoting Dubai as a world-class MICE (Meetings, Incentives, Conferencing and Exhibitions) destination. We have every confidence that he will excel in this role.” Antinori added.

Al Hashimi joined the company soon after graduating from the American University in Dubai with a Bachelor in Information Technology, and has gained valuable experience and industry knowledge through his various positions within the company. His most recent role was within the Destination & Leisure Management division, where he was the Manager of Strategy for the Emirates Holidays and Arabian Adventures brands. During this time he was integral to the strategic development of the portfolio, both externally with strong relationships with government ministries and associations, and internally with the management teams.

In his previous position as Head of e-Business & New Business Development for dnata Travel Services, Mohammad played a key role in the acquisition of British OTA, Travel Republic which subsequently led to a position on the company’s Board of Directors and also that of Travel Counsellors. Other key responsibilities at dnata Travel included the execution of the operational and commercial set up of Travel Counsellors in the UAE.

As well as excelling in his roles within Emirates and dnata, Al Hashimi, an Emirati national, has also continued with his personal development and has completed an MBA in Aviation Management.