Neilson Holidays has appointed leading travel PR and marketing agency Hills Balfour to coordinate its public relations activity to promote the UK tour operator’s summer product offering.
Neilson chose the specialist travel PR agency as it is able to provide a comprehensive in-market platform for the tour operator’s Beachclub and Sailing summer holidays.
Neilson Holidays is one of the leading specialists in activity holidays with five stunning resorts in Greece and four in Turkey.
Each Beachclub offers a mix of activities and facilities encouraging visitors to ‘relax as hard as you like’ whether they are looking for an active itinerary or relaxing escape.
Complete novices can try their hand at watersports such as wakeboarding, windsurfing and kayaking or opt for a tennis lesson with a professional coach.
Visitors can also head out on mountain bikes for the afternoon before returning for a relaxing spa treatment or to simply laze on the beach.
Mum and dad can then take advantage of the evening childcare service included in the price while they head out to a local restaurant to sample the cuisine.
As part of the Neilson Sailing product, whether customers are beginners looking to learn the skills for future yachting holidays or seasoned yachtsmen enjoying sailing as part of a flotilla, Neilson’s ‘stay and sail’ holidays offer sailing experiences for a range of abilities.
Neilson’s activity holidays include return flights from Gatwick and/or Manchester as well as transfers, accommodation and most meals with some resorts offering flight connections with Glasgow, Newcastle, Birmingham, Cardiff and the East Midlands
Hills Balfour’s PR account manager, Daniela Resenterra will manage consumer public relations for Neilson with Susie Tempest supporting Neilson’s headquarters in Brighton.
Hills Balfour will work closely with the Beachclub and Sailing marketing teams to ensure the delivery of clear and consistent communications of the diverse experiences available.
Pip Tyler, overseas director of Neilson Holidays said: “Neilson Holidays is an award-winning tour operator with over 30 years of experience.
“While we are well-known for our skiing holidays, our relationship with Hills Balfour provides the opportunity to showcase our Beachclub and Sailing product.
“Hills Balfour clearly has the skills and contacts as a specialist travel PR agency to reach the right audiences and communicate Neilson’s core brand message.”