The National Geographic Travel group and Brand USA, the nation’s destination marketing organisation, announced a digital campaign developed to showcase iconic road trips across America to the international travelers. Through the campaign, Andrew Evans, National Geographic Travel’s Digital Nomad, will be embarking on five awe-inspiring road trips that showcase the beauty, bounty and unique travel experiences one can expect from the American open road. The partnership was announced today at the Brand USA press conference held at U.S. Travel’s annual IPW conference in Chicago.
“I have always been fascinated by road trips and feel that there can be no better way to see the real heart and soul of the United States than by driving cross-country,” said Evans. “I will document my experiences and the people and places that touch me along the way in real-time using various social media channels, so that my followers may embark on this once-in-a-lifetime journey with me.”
“One of the best ways to discover and experience the USA is by car and that’s why we’ve enlisted the support of National Geographic Traveler and Digital Nomad, Andrew Evans to take us along for a ride,” said Christopher Thompson, Brand USA’s president and CEO. “ Andrew will help tell the story of the USA by car as he travels through 23 destinations reporting his experience through Brand USA and National Geographic’s digital channels.”