National Express East Anglia (NXEA) staff are featuring in a media campaign to promote the introduction of new trains on the company’s Stansted Express service this Spring. Titled ‘Polished to Perfection’ the campaign features chosen members of NXEA’s customer service team as they help apply the finishing touches to the brand new Class 379 Electrostar trains. The campaign highlights the attention to detail and care undertaken in delivering brand new trains into service, showing the various members of staff taking great pride, beyond the call of duty, in the appearance of the eagerly awaited brand new trains. Photographed at the Bombardier factory in Derby where the 30 new four-carriage trains are being built, the media campaign – to be launched in March – will be prominent in various formats throughout the London Underground network and at North London rail stations. The adverts will raise awareness of the new trains ahead of their introduction into service.
Adrian Warren, Marketing Manager at Stansted Express said:
“We wanted to communicate the care and attention we’ve all undertaken in preparing the new trains for service and what better way to achieve this than for the campaign to feature our staff who work on the Stansted Express day-in, day-out. Amy, Mark and Gill adapted so quickly to the demands of being part-time media stars and will be featured across the London Underground and at various North London stations as the ‘Polished to Perfection’ campaign takes-off.”
The staff who are featuring in the campaign are; Amy Street, Customer Service Advisor, London Liverpool Street, Mark Puddefoot, Cabin Crew Stansted Express and Gill Blakes, Cabin Crew Stansted Express. The campaign was developed with communications agency JacobBailey and it will be supported by the Regional Press, below-the-line promotions and on station activity.