Sabre Corporation, a leading global technology provider to the travel and tourism industry, has signed a technology agreement with Morgans Hotel Group to upgrade all Morgans’ properties to Sabre’s SynXis Central Reservation System(CRS). Sabre successfully completed this technology implementation with Morgans Hotel Group on June 10.
Morgans Hotel Group, widely credited as the creator of the first “boutique” hotel and a continuing leader in the hotel industry’s boutique sector, also plans to leverage Sabre’s Guest Connect Booking Engine, global Call Center Services and Voice Agent Application to capture and enhance the growth of direct bookings.
“Sabre offers an impressive portfolio of solutions that will help us take our operations and distribution capabilities to the next level,” said Gustaf Burman, Chief Technology Officer for Morgans Hotel Group. “I’m very pleased with how smoothly our teams were able to complete the transition to Sabre’s SynXis CRS, and we are excited to begin taking advantage of the immediate improvements our new partnership enables.”
Across its unique portfolio of 12 properties, Morgans Hotel Group will utilize Sabre’s enhanced, two-way integration between a third-party property management system and Sabre’s CRS. This integration will enable greater optimization of revenue, hotel operations and guest profile management, all furthering Morgans’ mission to return Morgans Hotel Group to being the leading international boutique hotel platform in the lifestyle hospitality sector.
“Sabre brings unrivaled technology and unmatched expertise to help Morgans Hotel Group continue on its expansion path, while providing the capabilities needed to delight guests throughout their stay,” said Alex Alt, president and general manager of Sabre Hospitality Solutions. “We are incredibly proud to be the chosen technology partner to support and enable Morgans’ future growth.”