Morad to lead Address Boulevard, Dubai

Morad to lead Address Boulevard, Dubai

Emaar Hospitality Group has appointed Mehdi Morad as general manager of Address Boulevard, a city lifestyle resort in Downtown Dubai.

Address Boulevard opened in 2017 under Emaar Hospitality Group’s Address Hotels + Resorts, the premium luxury hotel and serviced residences brand.

Morad’s focus will be on strengthening the positioning of the hotel, delivering the promised aspirational hospitality standards, and undertaking new initiatives to drive operational performance and productivity.

He has a proven track record of delivering industry-leading innovation coupled with wide and varied experience across the hospitality industry, having worked in senior managerial positions at international hotel chains in several global markets.

Olivier Harnisch, chief executive of Emaar Hospitality Group, said: “Address Boulevard has firmly positioned itself as a premium city lifestyle resort, which appeals to both business and leisure guests.

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“With its central location in Downtown Dubai, the hotel has set new standards in luxury hospitality. Mehdi Morad brings extensive international experience, gained from several key global markets, which will be invaluable in driving the hotel’s growth and in delivering exceptional customer service standards.”

A Moroccan French national, Morad has earlier worked in positions such as cluster general manager, general manager and hotel manager with international hotel chains in Mauritius, Russia, Tunisia, Ukraine and France.

Morad said: “Address Boulevard exemplifies the brand values of Address Hotels + Resorts, and is ‘where life happens’.

“The sophisticated architecture and design, the elegant interiors, the outstanding arts, the first-of-its-kind food and beverage concept are all compelling factors that have made it a preferred destination for travellers.

“Our focus is to ensure that the hotel will continue to offer innovative experiences for our customers and underline its premium position.”

An exceptional city lifestyle resort in Downtown Dubai, near Burj Khalifa, The Dubai Mall and Dubai Opera, Address Boulevard is known for its emphasis on art with 251 pieces of art adorning its interiors.