Monarch has announced a new partnership with visitlondon.com on their campaign, ‘The London Story’.
Starting today, and lasting until the end of February, the partnership between Monarch Airlines and visitlondon.com aims to encourage Spanish and Italian travellers to come and explore the diversity of what London has to offer.
The London Story brings the city to life with a series of films featuring proud Londoners, who work in the capital, talking about what they love about London.
The microsite, hosted on visitlondon.com and available in Spanish and Italian, showcases iconic parts of the capital as well as the lesser-known inspiring places which are dotted all around the city.
Each story is told in a two minutes video, allowing visitors to get to know the real people of London.
They include iconic characters behind some of London’s best known landmarks and unsung heroes who bring the city to life: Mark, park manager for the Royal Parks; Alex, pier manager on the Thames; Barney, Yeoman of the Ward from the Tower of London; and Rebecca, colouring artist at Madame Tussauds.
One of the Londoners telling his ‘London Story’ is Monarch cabin crew member Jairo Chinea Santos who stars as Monarch’s ambassador for the campaign and tells why he likes calling London home.
In the video, Jario explains how he treats each of his customers like a guest, welcoming them on board Monarch’s aircrafts with a big smile.
Tim Williamson, director of customer experience and marketing for Monarch Airlines commented: “Monarch Airlines is delighted to have partnered with visitlondon.com for ‘The London Story’ campaign; focus on our inbound customer has become even more imperative to the airline and we are pleased to be able to offer tourists visiting the capital an interactive outlet of information which will aid them during their stay.”