China’s largest star-rated hotel group, Jin Jiang Hotels, has launched the industry’s first own-branded, same-day booking app using Mobile Travel Technologies Ltd (MTT’s) recently launched Eleventh Hour Hotels white label app solution.
The app, called Jin Jiang Hotels Lite, is available for download from the iTunes App Store and offers same-day deals in the hotel chain’s 116 properties across 75 cities in China for travellers and local customers with last-minute accommodation requirements.
Each Jin Jiang hotel deal featured is exclusive to the app and offers the best rate available for the hotel room that day.
The MTT Eleventh Hour Hotels solution is an alternative to the same-day booking intermediaries in the market and it offers hotel chains the opportunity to take ownership of the last-minute channel and their positioning within this space.
The booking process through the Jin Jiang Hotels Lite app is quick and user friendly, the customer’s location can be detected with GPS and the booking can be made straight from the search results or alternatively the customer can first view the hotel’s features and reviews before proceeding to booking. Customers also have the ability to apply filters around their search results in relation to price, distance and star rating.
“We are delighted to launch the first Eleventh Hour Hotels solution with Jin Jiang, a great hotel brand in China, and especially as this is the first app for the same-day booking market in China,” comments MTT’s CEO Gerry Samuels.
“Jin Jiang Hotels Lite reaps benefits for both the hotel chain and its guests; offering great same-day rates to customers, whilst enabling Jin Jiang to achieve a healthier yield on their last-minute rooms.” continues Samuels.
Cinn Tan, Senior Vice President Sales & Marketing at Jin Jiang Hotels states, “Jin Jiang is honoured to partner with MTT for the first-time launch of our same-day booking app, offering an alternative distribution channel which further strengthens our leadership in China in terms of distribution methods. MTT’s Eleventh Hour Hotels app technology allows us to keep control over the discounts we offer to ensure rates parity, the inventory we discount and who we promote our last-minute offers to. The app also helps to prevent external competition in the growing same-day booking market as it contains Jin Jiang properties only.”