The unveiling took place last Saturday, September 24, at the Berjaya Beau Vallon Bay Resort&Casino during the prestigious Seychelles Ball, in front of former Seychelles President James Mancham, Vice President Danny Faure, ministers, government officials, individuals from the private sector, members of the Seychelles Tourism and Hospitality Association, partners from the tourism trade, and friends of the tourism industry.
The launching of the banner was an opportune moment for Jimmy Butt, Seychelles’ Tourism Ambassador based in Lusaka, Zambia, to sponsor SCR20,000 and stimulate the launch of the fundraising campaign for the event. Mr. St.Ange also announced that the Seychelles Tourism Board will now have the full responsibilities of hosting and organizing the beauty contest.
Speaking at the Seychelles Ball, Mr. St.Ange said that the Seychelles Tourism Board will be taking the beauty pageant to another level next year.
“The beauty pageant is meant to bring to the fore, the country’s finest talents. The forthcoming beauty pageant, now named ‘Miss Seychelles from Another World,’ is planned for July 2012 and is envisaged to attract beauty talents from all corners of the Seychelles Creole islands. It would be recalled that the last Miss Seychelles competition was held in 2008, and since then, it has been dormant, prompting the Seychelles Tourism Board to bring back this much widely-anticipated beauty contest. In the past, the winning beauty queen participated in the Miss World Contest as part of her winning package; now the winner will also take part in the Miss Southern African International,” he said.
The CEO of the Seychelles Tourism Board said that the winner of the Miss Seychelles Another World contest will serve as ambassador for the islands. He noted that it will be a unique opportunity for Seychelles to have its own beauty queen at some of the major international tourism trade fairs, with the aim of promoting the islands’ profile and in so doing help increase the visibility of Seychelles.
It must be noted that the Miss Seychelles banner has been designed by the Seychelles Tourism Board’s own creative graphic designer, Miss Eileen Hoareau, and the logo designed by David Savy and Gilbert Pool.