Minor Hotel Group unveils plans to take Anantara brand into Malaysia

Minor Hotel Group unveils plans to take Anantara brand into Malaysia

Hotel owner Minor Hotel Group has announced that it has entered into a collaboration agreement with Destination Resorts & Hotels to develop an Anantara resort in Malaysia.

Under the collaboration agreement, both parties will identify a suitable location to co-develop a luxury resort and residences under the world-renowned Anantara brand, bringing its legendary hospitality and service in the environment of Malaysia’s rich cultural and architectural diversities.

Established in 2010 by the Malaysian Government’s investment arm, Khazanah Nasional Berhad, DRH is mandated to transform Malaysia’s tourism landscape, by delivering commercially sustainable resort destinations to address the needs of an increasingly discerning global tourism market.

William Heinecke, chairman, Minor International, commented: “We are delighted to make our first hotel investment in Malaysia through our partnership with Destination Resorts and Hotels, and we look forward to working with DRH for many years to come on potential investments in Malaysia.

“We believe there is a vast potential for growth in the tourism sector in this beautiful country.”

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During 2015, MHG and DRH intend to make further announcement outlining additional information on the development.

Tunku Dato’ Ahmad Burhanuddin, group managing director of Destination Resorts & Hotels, added: “DRH’s strategic intent is to further strengthen Malaysia’s hospitality value positioning. The collaboration, coupled with Anantara’s management experience and renowned reputation, clearly deepens our breadth in the luxury destination segment.

“Our shared vision will serve the right trajectory that will appeal to sophisticated global tourists.”