Ministry of Tourism international meet for strategy and travel trade meetings

Ministry of Tourism international meet for strategy and travel trade meetings

The Heads of the Ministry of Tourism’s international offices from the UK, Germany, France, The Netherlands, Belgium, Russia, the GCC, India and Australia meet in Oman from 13 to 18 August for strategy and travel trade meetings.

The meeting takes place on the eve of major trade shows in Europe and the start of Oman Air’s air services to Zurich and Moscow. The program is to update Oman’s travel trade, and sharpen the Ministry’s marketing strategy to increase industry partnerships and coordination; elements vital for Oman to build its market share of the international travel market.

Key elements of the international team’s program include strategy discussions with Oman Air and a briefing to Oman’s travel trade planned for 15 August. Familiarisation visits to the Royal Opera House as well as new hotels and resorts in Muscat and Jebel Sifah are also scheduled. On 16-17 August, the team will visit Salalah for property inspections and a meeting with travel trade.

Oman’s hotel and tour companies are lending support to the visit with assistance being provided by The Chedi, City Seasons Hotel, the Jebel Sifah Resort, the Marriott and Crown Plaza Resorts in Salalah, as well as Zahara Tours.


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