Rock royalty, Sir Mick Jagger is leading a pack of celebrity musicians to create their favourite world music playlists for British Airways’ in-flight entertainment.
Fliers will be treated to Jagger’s selection, including Salif Keita and Fela Kuti in March.
Rufus Wainwright¹s top tunes will feature in April, as well as tracks from new albums by Angélique Kidjo, The Gloaming and Mostar Sevdah Reunion.
The airline has struck up a partnership with Songlines magazine via its in-flight entertainment provider, Spafax, to supply the world music playlists based on its celebrity interviews and ‘Top of the World’ selection of new album releases.
Richard D’Cruze, British Airways’ in-flight entertainment manager, said: “Who better to introduce our travellers to the current best and up-and-coming artists on the music scene than legends like Sir Mick Jagger?
“We believe these play-lists will prove really popular as we know our customers love to be brought new entertainment when they fly with us.
“For many of us, flying offers some rare down-time and the perfect opportunity to listen to different music.
“Many customers tell us they note down the music on-board and then go on to explore and enjoy more of that artist’s work.
“The partnership with Songlines enables us to tap into their vast expertise to deliver a great experience for our customers.”