The Thailand Convention and Exhibition Bureau (TCEB) conducted ‘Connections Plus 2011’, the highlight of ‘Believe in Thailand’ campaign, drew 120 meetings and exhibitions industry buyers, exhibitors, and MICE media representatives from 17 countries to Thailand, and joined in CSR activities to build a multi-purpose building for children in the Wat Khok Chang community at Hua Hin. The building is designed as a clay house under the Sufficiency Economy philosophy of His Majesty the King. Participants are here to sample some of Thailand’s selective luxurious venues, featuring Hua Hin as a favorite high-end MICE destination.