Two senior figures from the international hospitality industry are taking centre stage at this year’s Hospitality Technology Europe (HTE). Randy Dearborn, vice president multimedia and guest technology, MGM Resorts International and Allie Hope, Virgin Hotels’ head of development, will each deliver a keynote speech to unofficially open and close the event.
Responsible for implementing Virgin Hotels’ global growth strategy, Hope will present her keynote address at 12:30pm on the opening day of the event – Tuesday 4 February – with an address entitled: “Hotel Development - Building/Growing a new hotel brand”. MGM Resorts International’s Dearborn will deliver the event’s second and final keynote at 9:45am on Wednesday 5 February with an address entitled “Understanding the Future of Digital Signage”.
With 10 properties across the Las Vegas strip boasting upwards of 50,000 digital signs and everything from seven-inch screens on the casino floor, to 260-feet-high video walls there is no better person to speak on the subject of getting strong ROI from a digital portfolio. Featuring a career portfolio that includes stints at Disney, Four Seasons and Marriott Hotels, Dearborn has helped to set up a wide range of digital signage at MGM Resorts over the past two decades. At Hospitality Technology Europe, he will use his wide range of experience to help delegates achieve their objectives and ensure they stay on the cutting edge of today’s technologies.
Hope’s primary responsibilities include sourcing and acquiring properties in key gateway cities, and structuring transactions that work for Virgin Hotels and their development partners. She is a frequent guest lecturer at Cornell Hotel School Pillsbury Institute for Hospitality Entrepreneurship, Columbia University and NYU. Hope will address building a new lifestyle brand in the global competitive marketplace and differentiating hotels through design, technology, distribution and tone of voice. She will also share how the brand continues to expand over the next five years.
HTE is set to feature an activity packed conference programme of thought-provoking keynote speeches, industry panel debates, practical case studies, buyer-only masterclasses and interactive events. The speakers at the second ever edition have been carefully selected to provide high quality, practical and inspirational content for Europe’s top hospitality technology professionals; over 1,500 of whom are expected to attend the two day event in February 2014.
Claudia Harris, event manager, commented: “With an impressive line-up of some of the brightest minds in the industry, Hospitality Technology Europe is a must-visit for anyone looking to stay up to date with the latest technology trends. We’re thrilled that both Randy Dearborn and Allie Hope will be presenting speeches – both are extremely knowledgeable individuals whose track record in the industry is second to none.”
In the conference room theatre meanwhile, industry experts will stage a series of case study presentations, highlighting how technology has helped hospitality businesses overcome recent challenges.