Shanghai World Expo Culture Center was today re-branded and re-opened as the Mercedes-Benz Arena, continuing as the city’s premier venue for world class live entertainment, culture and sports.
A calendar of world class concerts, cultural, family and sporting events will permanently establish the Mercedes-Benz Arena as Shanghai’s equivalent to such landmark venues as London’s O2 Arena and the Staples Center in Los Angeles.
Mercedes-Benz Arena opens with a spectacular 2-month programme of first class events launching with 5 concerts by superstars Faye Wong, first concert November 19th, Jacky Cheung and the largest family show in the world ‘Walking With Dinosaurs’.
The Mercedes-Benz Arena (www.mercedes-benzarena.com) is the car giant’s first sponsored entertainment arena outside Germany and the new benchmark for naming rights partnerships in Asia.
“We are very proud of our relationship with our naming rights partner Mercedes-Benz” said Guy Ngata, General Manager of AEG-OPG Culture and Sports (Shanghai) Co, Ltd the company managing Mercedes-Benz Arena.
The Founding Partner’s program has attracted exclusive sponsorship deals with China Merchants Bank, MHD (Moet Hennessy Diageo), Budweiser, Coca Cola, and harman/kardon. In addition there has been tremendous interest and participation by local and international companies that have leased luxury corporate suites.
The Mercedes-Benz Arena Grand Opening Ceremony will be held on January 15, 2011 with high profile events celebrating Mercedes-Benz’s 115th global anniversary.
The six-level Mercedes-Benz Arena seats up to 18,000 with state-of-the-art acoustics and production elements capable of hosting the biggest indoor shows in China and internationally.
Mercedes-Benz Arena also incorporates a public ice skating rink, 20,000 square meter retail podium of concept shops with a wide variety of food & beverage outlets, VIP Lounges and 82 luxury suites.
With premiere acoustics and lighting effects, The Mixing Room seats up to 700 for intimate live entertainment events, including outstanding bar, lounge and VIP facilities.
The 365-day-a-year lifestyle destination also hosts Shanghai’s leading cinematic experience on the 6th floor, with six screens and total seating for 800, showcasing both international and Chinese movies.
During the past six-month expo the Shanghai World Expo Culture Center attracted on average 50,000 visitors a day and over 8 million visitors during the six month event. There were 261 daily performances by the Oriental Song and Dance Troupe, as well as 14 special events while The Mixing Room hosted 70 performances.
The grand opening and closing ceremonies of Shanghai World Expo 2010 were held at the venue, as well as celebrated performances by the renowned Philadelphia Philharmonic, the world premiere of ‘Martial Arts Trilogy’ by Tan Dun, as well as the World Wrestling Entertainment’s first venture into China.
“The Mercedes-Benz Arena will continue this legacy as the premier live entertainment, culture, sports and lifestyle destination in Shanghai ” said Ngata.
Mercedes-Benz Arena is managed by AEG-OPG Culture and Sports (Shanghai) Co, Ltd, a joint venture formed by AEG China, China’s leading entertainment and sports venue management company, Oriental Pearl Group, the publicly-listed media and entertainment conglomerate strongly associated with Shanghai and NBA China, owns the most popular sports event in the world.