The newest addition to the INNSIDE by Meliá hotel brand will bring a lifestyle-business experience, efficient and smart service, contemporary design and the latest technology to New York City’s NoMad area when it opens 2016. With the signing Meliá Hotels International continues progressing with its global growth strategy which, during 2013, achieved the milestone of operating hotels in 40 countries around the world.
The new INNSIDE Manhattan will be located in a 20-story new ground-up construction building on West 27th Street, between Sixth and Seventh Avenues, just a few minutes away from the Empire State building, and a short distance from Times Square. Its proximity to Penn Station and Madison Square Garden gives it great transport links and a privileged location. With 313 rooms, a three-meal restaurant, bar and meeting rooms, the new INNSIDE will complement the flourishing development surrounding the NoMad area and Flower District.
As part of its growth strategy, Meliá Hotels International plans on opening new hotel projects in key gateway cities such as New York, Miami and Los Angeles. The properties will be geared towards both leisure and business tourism and supported by their strong Mediterranean heritage and international leadership in the leisure tourism segment.
“We have identified specific large North American cities, whose Latin influence and cosmopolitan atmosphere provide brands like Meliá, ME by Meliá and INNSIDE by Meliá an extraordinary opportunity for development,” said Gabriel Escarrer, Vice Chairman and CEO of Meliá. “It has long been a goal for us to establish a presence in New York City, and Manhattan specifically, with INNSIDE by Meliá, already a tremendously successful brand in Europe for both business travel and for urban escapes.”
“The significance of this property to Meliá Hotels International is profound, the originally German brand will bring a fresh and innovative hotel concept to North America,” said Alvaro Tejeda, VP of Meliá for the Americas. “With our strategy for INNSIDE to develop into an international brand, we have been able to leverage new business opportunities and projects within Europe, China, Indonesia and Latin America offering profitable investments for developers.”