Marriott showcases independent hotels with new ad campaign

Marriott showcases independent hotels with new ad campaign

Marriott International has launched new media campaign designed to showcase the power of its independent hotel platform across the company’s three collection brands: The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio.

Rolling out globally through the end of the year, the creative campaign reinforces the growing demand among today’s consumers for the unique travel experiences found at Marriott International’s global portfolio of 300 independent properties.

“Travel has become an important conduit for the way people experience the world; and with the depth and diversity of Marriott International’s independent hotel portfolio, we have the unique opportunity to create one-of-a-kind, memorable moments for travellers,” said Tina Edmundson, global brand officer, Marriott International. 

“While our three collection brands stand strongly on their own, this multi-faceted campaign illustrates the alluring power of these 300 stunning, independent properties together.”

Conceived, developed and produced by creative agency Matte Projects collaboratively with the brands’ marketing team, the campaign was inspired by the idea that everyone has a story – referring to the hotels themselves and guests who leave with a lasting impression.

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Each of the three executions visually counts down the captivating experiences and cherished memories that global travellers collect when staying at the company’s independent hotels around the world.

Marriott International is focused on differentiating its collection brands by giving each brand a distinct personality and curating the hotels within each portfolio to speak to a specific customer expectation.

The Luxury Collection, part of the company’s extraordinary portfolio of luxury brands, represents hotels that define the destination and provide a true luxury experience; while Autograph Collection Hotels and Tribute Portfolio are part of its Premium Distinctive group of upper upscale, full-service lifestyle hotels.

Autograph Collection Hotels are hand-selected for their rich design and immersive stories; while Tribute Portfolio brings together characterful hotels with vibrant social scenes that create a sense of belonging for guests and locals.

“Independent hotels are an invaluable part of our portfolio with a long runway for growth,” continued Edmundson.

“With more than 50 independent hotels expected to join our three collections through the end of 2019 alone, we have a tremendous opportunity with guests and locals as well as owners and developers around the world.”