Marriott Hotels & Resorts today announced a new strategic partnership to expand and extend its existing relationship with the Rugby Football Union (RFU) for the next four years. The alliance includes new title sponsorship of the Marriott London Sevens and Official Partner of England Rugby, making Marriott Hotels & Resorts a major supporter of the RFU. The agreement also builds on the brand’s existing presence at Twickenham Stadium, with the London Marriott Hotel Twickenham.
Marriott Hotels & Resorts will be the title partner of the Marriott London Sevens, held at Twickenham on the weekend of the 12th and 13th May 2012. Last year’s hugely successful event saw over 100,000 fans pass through the gates over the two days and 2012 promises to be even bigger and better, with London playing host to the final leg of the HSBC Sevens World Series.
Osama Hirzalla, vice president brand marketing and ecommerce for Marriott International in Europe said, “We are thrilled to build on our existing relationship with the Rugby Football Union with this new strategic alliance. Already having a hotel within Twickenham Stadium itself, this new partnership cements Marriott’s support of England Rugby and gives exposure for our brand to a wider audience. The RFU and Marriott Hotels & Resorts are both brands that are defined by performance, excellence and passion, so this partnership is a perfect match.”
Sophie Goldschmidt, chief commercial officer Rugby Football Union added, “We’re delighted to be expanding our relationship with Marriott Hotels & Resorts for the next four years. It’s an exciting time for rugby in England, with the Marriott London Sevens in May, the 2015 Rugby World Cup and numerous other events in between. We look forward to working with Marriott to bring new opportunities to our fans and Marriott Hotels & Resorts guests.”