Marriott launches all new mobile app

Marriott launches all new mobile app

Marriott International has launched a new travel app in an attempt to make it easier than ever to plan and book a next hotel stay.

The brand new, free mobile app is designed for iPhone, BlackBerry, and Android devices.

In addition, Marriott also confirmed the launch of its all new “app-like” mobile website that can be accessed from any web-enabled mobile device – the site even sports that “app feel,” from taps to finger-swipes. 

The new Marriott Mobile tools enable time-crunched travellers to quickly find nearby hotels, book a room, check their upcoming reservations and get details about their hotel, including photos.

With the app and mobile website, travellers can also enroll in Marriott Rewards, check their point balance, and even find out what’s happening in the local area. 

“We know that more than half of hotel reservations made using mobile devices are for same-day stays,” said Shafiq Khan, senior vice president of eCommerce, Marriott International.

“This shows how rushed mobile travellers are; speed and choice are critical.”

eMarketer predicts that 29 million consumers will plan travel on the mobile internet in 2012, a more than 50 per cent increase over 2011 levels.

They also forecast consumers booking travel on their mobile devices will nearly double to 15 million by 2012.

Through June of this year, Marriott’s mobile website has been averaging nearly 2.6 million visits a month and $21 million in property-level revenue a month, which is more than three times the volume compared to the same time period from the year before.

Download the free Marriott app here.