Marriott International has selected three agencies as finalists for its creative business for Marriott Hotels & Resorts. The agencies are: Grey New York, JWT New York and the incumbent agency, mcgarrybowen New York.
The agency review launched in May 2012 and is expected to conclude with agency appointment in September 2012.
“The iconic Marriott Hotels and Resorts brand will be redefining the hospitality category and seeks an agency partner who can help us tell that story,” said Susan Thronson, senior vice president, global marketing, Marriott International.
The media work handled by MEC; creative work for other Marriott International brands handled primarily by mcgarrybowen, Team One and Anomaly; and search engine marketing handled by Beeby, Clark, and Meyler are not affected by the review, nor are the agreements with other creative and specialized agencies globally.
Marriott International has retained the services of Joanne Davis Consulting, Inc., New York to assist in the search process throughout this closed review.