Marriott International is taking its recruitment digital in Europe with a newly launched careers app that is the first of its kind in the hospitality industry.
Available in English, French, German and Russian, the new innovative app has been developed in tandem with Evviva Brands following extensive market research among young people - a target demographic for the new app.
“We are excited for Marriott to be leading the way with the development of this new App.
“The youth unemployment figure is rising steadily in much of Europe, but there continues to be great opportunity within the hospitality industry and within Marriott, so it is important that we engage the next generation of job seekers through a variety of tools and mediums that are relevant and appealing to them,” said Bridgett Price, chief human resources officer for Marriott International in Europe.
The App engages users with personal and authentic career stories, which is a key learning incorporated in to the creation of the app taken from the extensive market and focus group research.
Though the App is not designed to replace traditional face-to-face recruitment, it will enable Marriott to reach a technologically savvy and ever increasing mobile audience, thus enhancing and optimising the recruitment process.
Importantly it will also showcase the range of roles available within Marriott - from General Manager to Housekeeping Supervisor, and Front Office Supervisor to Sales Director - to excite users about the opportunities within the company as it continues to expand and open new hotels across Europe as part of its goal to double its portfolio in Europe from 40,000 rooms to 80,000 rooms by 2015.