The Malta High Commission in London, together with the Malta Tourism Authority (MTA) and leading music tour operator, Kirker Holidays, recently organised an event to announce new packages that celebrate the music events taking place in Malta & Gozo throughout the year.
The new offerings included specific bespoke tours for the Valletta International Baroque Festival to be held between the 10th and 26th January 2014; tailored to entice travellers to the Maltese islands as their cultural destination of choice.
The reception, hosted by H.E. Joseph Zammit Tabona, High Commissioner of Malta to the United Kingdom, was attended by 80 of Kirker Holidays’ most affluent travellers. The specialist operator donated all proceeds to the The Young Concert Artist Trust, and was followed by a concert at St. James’s Church featuring a piano recital by renowned classical pianist, Melvyn Tan.
Mr. Zammit Tabona said: “It is a pleasure to host such an event at the High Commission’s premises. I commend Kirker Holidays on their inclusion of Malta as a destination of excellence and luxury for the discerning traveller, and their promotion of Malta’s heritage and history - especially Malta’s classical music scene, with particular reference to the Valletta International Baroque Festival”.
Alex Incorvaja, MTA Director - UK & Ireland added: “In collaboration with Kirker Holidays, we look forward to inviting guests to our Maltese islands to experience such cultural events. These new packages will continue to enhance and celebrate this niche market, so thank you to Kirker Holidays for their continued support and to their prospective clients who attended our reception. The MTA has paid special attention to further the Maltese islands as an ideal winter destination and continues to build its annual calendar of musical cultural events which will also strengthen our offering to the musical enthusiast”.
Ted Wake, Joint Managing Director of Kirker Holidays added: “We are delighted with the success of Kirker’s involvement promoting Malta’s first Baroque Music Festival in 2013 – and we very much look forward to working closely with our friends in Malta to encourage more discerning music lovers to book for the 2014 event. There is no question in our minds that Valletta’s International Baroque Music Festival is set to become an annual event which Kirker clients look forward to attending each year. The quality of the performers, combined with the carefully planned programme – not to mention Malta’s fascinating and historic venues – ensures that this festival will attract the attention of an audience who appreciate world class music events, not to mention the many other features which make Malta a unique and very appealing destination for all discerning travellers.”
Less than three hours from the UK, rich in history and culture and with year-round sunshine, the Maltese islands make an ideal destination for a winter weekend or extended break. In recent years, Kirker Holidays have identified Malta as an ideal location to host music festivals, and are working in close collaboration with the MTA on future plans for the years ahead.