The Malta Tourism Authority are happy to announce the release of Malta:Live, a 64 page online and printed lifestyle guide to the Maltese islands, released this week.
More than just a guidebook, Malta:Live has been produced in conjunction with MHQ Media (The team behind bleeding edge creative culture magazine NOTION), and serves as a platform to promote Malta to a younger, ‘cross-over’ audience that are looking for a creative and exciting alternative to the more documented hedonism of other Mediterranean hotspots. 18,500 copies of the printed version are available throughout the UK with latest edition of Notion magazine – Notion 47, available to buy from Thursday 26th August.
With trendsetting lifestyle content, practical and useful information about the islands and an intelligent digital strategy, MALTA: LIVE is an original, innovative promotional campaign for the islands of Malta, presenting the definitive answer to where people should holiday this year. Taking in Malta’s thriving live music and DJ scene, burgeoning fashion world, rich culture and perfect climate, MALTA: LIVE positions the Islands as undiscovered & authentic, cool & contemporary, and sets about spreading the word about the Med’s best-kept secret. Playing up to the strengths of the creative team behind NOTION, Malta: Live is a cutting-edge visual delight; the design is fresh and attractive, uncluttered and appealing, as befits a publication for a young, trendy audience. The majority of imagery and illustration used in the guide is original, including a bespoke fashion-forward photo shoot on the island.
The online version of Malta: LIVE can be found at www.maltalive.co.uk. Launched earlier this year in the run up to Malta Music Week, this online version contains practical, informative content such as live listings, interactive holiday planning and trend-setting, blogable content including audio, video and fashion shoots.