Malmö Aviation is the latest Travelport Rich Content and Branding participant. Rich Content and Branding is the industry leading solution that allows airlines to more effectively market and retail their offering to travel agencies globally.

This latest announcement means that Travelport-connected travel agencies around the world now have access to Malmö Aviation’s fares via the award-winning point of sale solution Travelport Smartpoint. This is a multi-year agreement with Malmö Aviation, a regional carrier based in Sweden that offers services within Sweden from Stockholm.

Travelport recently announced the one year anniversary of Rich Content and Branding and in the past year over 120 network airlines and low cost carriers have signed up, including Air Iceland, Lufthansa, SWISS, easyJet, Ryanair, Delta and United. A total of 100 airlines are now live in the system, ready for travel agencies to search, sell and book, with more airlines making their additional branded content available each week.

Maria Nyman, Head of Distribution at Malmö Aviation, commented: “Travelport’s technology is in real demand within the travel industry and we are looking forward to becoming part of the story. We are pleased to be tapping into Travelport’s Travel Commerce Platform and we believe that its merchandising capabilities will help travel agents to further promote our offering and better serve the end traveller.”

Peter Cramon, Country Manager for the Nordics, said: “We welcome Malmö Aviation as the latest Rich Content and Branding participant and we look forward to helping the carrier increase revenue and drive growth. Rich Content and Branding enables airlines to sell their products their way, adding real value to their businesses. At Travelport, we are redefining travel commerce by offering state-of-the-art new products to the travel industry and we are pleased to now offer these to Malmö Aviation.”
- See more at: http://www.travelport.com/company/media-center/press-releases/2016-01-08/malm%C3%B6-aviation-signs-deal-travelport-rich-content-and#sthash.iB9wriRZ.dpuf