Maldives president Abdulla Yameen Abdul Gayoom welcomes the UNWTO

Maldives Marketing & PR Corporation has launched its new marketing campaign ‘Visit Maldives Year 2016’ during the 27th UNWTO conference at the Bandos Island Resort, Maldives.

The official VMY 2016 campaign logo was revealed by president Abdulla Yameen Abdul Gayoom during the opening of the conference.

The campaign coincides with the 50th anniversary of independence in the Maldives, on July 26th, and the Maldives being the official partner of ITB 2016.

The main objective of the campaign is to position the Maldives as an exclusive tourist destination by showcasing the islands’ diversified tourism product and therefore to reach the goal of significantly increasing visitor arrivals by 1.5 million.

Mohamed Adam, deputy managing director of Maldives Marketing & PR Corporation said: “This year, we have a number of new and exciting developments taking place in the Maldives including the Visit Maldives Year 2016 campaign which was launched at the UNWTO conference at Bandos Island Resort in June.

“The campaign will showcase the island’s diverse tourism product with national and international activities planned throughout the year including events taking place across the Maldives, educational and awareness programmes as well as competitions.

“The campaign will also coincide with the Maldives being the official partner country of ITB Berlin 2016, one of the world’s largest travel fairs.”

“Having already welcomed an increase in visitor arrivals from the UK, including an eight per cent increase in UK tourists during the first three months of 2015, we look forward to welcoming even more visitors from the UK during this exciting time.”