Over 170 hosted buyers from more than 36 countries are currently arriving in Kenya for the annual Magical Kenya Travel Expo which takes place from October 8th-10th.
The travel industry event now in its fourth year aims to boost Kenya’s tourism sector with industry professionals and international delegates from across the globe in attendance.
MKTE is designed to position Kenya as an African destination leader on the global tourism map and the expo continues to provide a central platform for business to business interactions between hosted buyers and Kenya`s key tourism sector players.
The expo will be preceded by product knowledge fam-trips for product managers from Kenya Tourism Board’s 15 global markets.
Each itinerary is co-hosted by a global office representative with attendees given the opportunity to experience Kenya first hand from its national parks and marine reserves to its lakes and mountains.
The 101 exhibitors and 170 hosted buyers attending MKTE include representatives from the Zimbabwe, Uganda, Rwanda, India, Indonesia and South
African tourism boards with new attendees to the exhibition including Djibouti, Sudan and Indonesia.
There will also be a team of destination experts providing talks on Kenya’s tourism industry as part of the seminar programme, the theme for which will be Learning, Solutions, Sharing Experiences and Collaboration.
The seminar programme provides a communication channel for Kenya’s travel trade and KTB’s tourism partners to benefit from the presence of international speakers who will be sharing their knowledge and expertise on tourism trends.
The presentations will be followed by panel discussions from the Kenya travel trade.
Speaking at the welcome dinner to over 170 hosted buyers, KTB managing director, Muriithi Ndegwa, outlined the measures the sector is undertaking to attract further visitors to the destination and cited the government’s efforts in enhancing security.
“He said: “We want to assure you and your clients that Kenya is safe and open for business and as KTB we continue to promote Magical Kenya’s diverse tourism product offering as a multi-centre destination.”