Vietnam is a new holiday destination for Latin America holidaymakers. Now, Asia’s most innovative luxury travel and tour company brings Vietnam high-end tourism products closer to travel agents in Sao Paulo, Brazil.
Hanoi–based Luxury Travel Ltd. www.luxurytravelvietnam.com ] has announced joint efforts with a Uruguayan premium tour operator, Lameco Viajes, in order to promote luxury travel products at WTM Latin America www.wtmlatinamerica.com in Sao Paulo, Brazil, from April 23 to 25, 2013. The Luxury Travel Ltd. and Lameco Viajes booth will be located at stand M13.
World Travel Market Latin America, the leading global event for the Latin American travel industry, is a 3-day, must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world.
To be staged annually in the economic powerhouse of Sao Paulo, World Travel Market Latin America is the event where Latin American travel companies will negotiate and conclude major deals, highlighting the area’s importance in the global travel and tourism industry.
Vietnam has launched a new campaign to attract tourists from all over the world under the slogan of “Timeless charm.” Tourists wish to experience Vietnam’s defining characteristics: thrills, nature, heritage, festivals, pristine beauty, enjoyment, scenery, and essence.
Vietnam now has world-class hotels and resorts, beaches, and cuisine, in addition to its natural beauty, rich history, and traditional culture. Travelers from Latin America traveling to Vietnam are looking for a more authentic experience and seek to have a deeper understanding of the country’s culture, food, history, and everyday life. The country receives 6.8 million international arrivals in 2012, and the number of travelers from Latin American has increased annually over the last 3 years.
While India and Thailand are geared more toward mass market tourism, Vietnam is a destination that is attractive to a more selective class of travelers. Vietnam is becoming more and more recognized as a safe and favored destination for high-end tourists from long-haul destinations.
Latin America is in a strong financial position at the moment and Pham Ha, founder and CEO of Luxury Travel Ltd., stressed the importance of diversifying markets by participating in the Spanish and Portuguese speaking markets, which provide an ideal platform for the latest contemporary trends and the ability to communicate and establish business partnerships with experts and tourism companies.
“With our marketing efforts and commitments with our local representative and tour operator, Lameco, in Uruguay [ www.lameco.com.uy/ ], we will attract more long-haul travelers who wish to experience Vietnam in style and luxury. We are amongst the pioneers in Latin America. We select our top ten once-in-a-life-time trips in Vietnam and Indochina, highlighting 4- and 5-star hotels to sell wholesale to travel agents across Latin America,” said Pham Ha.