Helen Logas, the founder and former CEO of Luxperience, has promoted Lindy Andrews from Director of Sales and Partner Alliances to CEO effective October 1, 2013.

Logas will take a self-appointed background role. The changes come after Luxperience 2013 was hailed in post-event surveys as a major success by exhibitors and buyers. Logas said she wants to grow Luxperience by at least 50% in 2014. Ms Andrews will lead that endeavour for the B2B luxury and experiential travel show which attracted 148 exhibitor companies and over 300 buyers, September 2-4 in Sydney.

“Lindy has a proven track record in generating business results,” said Logas. “She played a key role in the major success of Luxperience 2013. She is the right person to consolidate our achievement and grow the brand.”

Before joining Luxperience in April this year, Andrews helped generate record revenues at Novotel Manly in Sydney and the Panthers Group of venues. She took her first agency’s annual turnover from $700,000 to $10 million in eight years.

Andrews said: “Strategic partnerships and building awareness will be key priorities as we expand Luxperience. We will retain the intimacy of high quality B2B buyer-seller interactions which were a hallmark of a very productive Luxperience this year.”

In another move, Eric Lewanavanua has been promoted from Sales Manager to Director of Sales and Partner Alliances at Luxperience.

With the new restructure, Lewanavanua will be responsible for driving overall sales and the negotiation and development of strategic partnerships with stakeholders from both travel and non-travel segments.

Early bird registrations for Luxperience 2014 close on 29 November 2013. Lewanavanua said: “Existing and prospective exhibitors are encouraged to secure their space early in order to be part of the only bespoke luxury and experiential, high end travel trade event in the Southern Hemisphere.”

Luxperience 2014 will take place 31 August to 3 September 2014 on the Sydney Harbour waterfront.