Hard Rock Hotel Tenerife will open later this year

Travel PR and marketing agency Lotus has been appointed to carry out travel trade representation for Palladium Hotel Group in the United Kingdom.

Account manager at Lotus, Maria Costa Lobo, will be responsible for the travel trade representation of Palladium Hotel Group in the UK market.

Palladium is a Spanish hotel chain with over forty years of experience.

The chain has 50 hotels in six countries with four brands and two special products, the Hard Rock Hotel Ibiza and the Hard Rock Hotel Tenerife, opening in autumn 2016.

Travel trade activity will include generating awareness of the group and its brands, as well as driving sales to all the hotels.

The initial objective will be to promote the new Hard Rock Hotel Tenerife which opens this autumn.

Palladium Hotel Group will participate in trade shows such as WTM to increase exposure as well as build industry relations through training seminars, agent conferences, familiarisation trips, incentives and consumer activity.

Lobo said: “Lotus is delighted to be appointed by Palladium Hotel Group. Having worked with the brand in the UK for over four years as its public relations agency we are excited to be able to fully represent them in the travel trade too.”

Public relations will continue to be managed by Kate McWilliams and Georgina Oakley.