Los Angeles tourism set for boost as Super Bowl heads to town

Los Angeles tourism set for boost as Super Bowl heads to town The bid team celebrate following confirmation the Super Bowl is headed back to Los Angeles

The National Football League has announced that the Los Angeles region has been selected to host Super Bowl LV in 2021.

The selection of Los Angeles follows a highly competitive process of which Los Angeles’ bid was led by Casey Wasserman, chairman and chief executive officer of Wasserman, in collaboration with the Los Angeles Sports & Entertainment Commission and Los Angeles Tourism & Convention Board, comprising the Los Angeles Super Bowl Bid Committee.

In partnership with the Los Angeles Rams and Los Angeles Super Bowl Bid Committee, the United States’ biggest sporting event will be played at the new Rams stadium in the City of Inglewood, set to open in 2019.

Wasserman and the Los Angeles Super Bowl Bid Committee delivered the successful bid to all 32 NFL owners in a live presentation in Charlotte.

The bid focused on the best of Los Angeles – diversity, creativity, entertainment and storied history of hosting the world’s biggest sporting events including the Olympics, World Cup, All-Star Weekends and more.

“We are honoured that the NFL is bringing the Super Bowl to Los Angeles in 2021.

“The League’s selection of Los Angeles is a testament to its commitment to innovation and diversity, and I couldn’t be prouder of our winning bid,” said Wasserman.

“Stan Kroenke’s vision for the Rams stadium and the surrounding campus makes Inglewood an ideal venue for staging the Super Bowl of the future, and we look forward to inviting the nation and the world to LA for an historic fan experience.”

The Super Bowl bid includes 60,000 hotel room nights (with the possibility of generating up to 100,000 total room nights).

While the Super Bowl will be held in Inglewood, other official and unofficial events will be hosted throughout the region.

The Los Angeles Super Bowl Bid Committee will be responsible for raising appropriate funds to offset costs and will work closely with the NFL to deliver the most successful Super Bowl to date in 2021.

This will be the eighth time the Super Bowl is played in the Los Angeles region, the most recent being in 1993 at the Rose Bowl in Pasadena (Super Bowl XXVII).