London Olympics to have little impact on tourism

8th Nov 2011
London Olympics to have little impact on tourism

The London 2012 Olympics will have no significant impact on UK travellers’ holiday plans next summer, reveals the World Travel Market Industry Report 2011.

More than 1,000 holidaymakers who had taken at least one seven-days-or-more holiday during the past year were asked about the effect of 2012 Olympics would have on their holiday choices.

Only eight per cent the UK population have Olympics fever and plan to incorporate the Games into their 2012 summer holiday.

While six per cent plan to leave the UK to avoid the Olympics.

Half said they would holiday abroad as usual, with 36 per cent holidaying in the UK but not visiting the Olympics as part of their holiday.

Nonetheless, Brits are overwhelmingly positive about the UK’s hosting of the Games.

Some 60 per cent agreed tourists will be encouraged to visit London with more than half recognising the marketing opportunity for London (56 per cent) and the rest of the UK (47 per cent).

With many Olympic events, from sailing to soccer, taking place outside London, more than one-third (34 per cent) also agreed the Games will drive visitors to other parts of the UK.

Reed Travel Exhibitions Chairman Fiona Jeffery said: “The British travelling public believes that the Olympics will be good for London and regional tourism, without necessarily wanting to attend themselves.

“It is also reassuring the Olympic bodies’ messaging that the Games is not just about London seems to be getting through.”

ExCeL London, the host venue for World Travel Market, is also hosting a number of events at London 2012, with the boxing, fencing, judo, taekwondo, table tennis, weightlifting and wrestling competitions taking place under its roof.


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