Launched by London & Partners, the Mayor’s promotional agency for the capital, the Charter is a first for London and any Host City. It commits its signatories to maintaining their prices during the period of the London Games and delivering their goods and services in an ethical, environmental and sustainable way.
They will promote their Charter membership to help reassure tourists they are getting value for their money during their stay in the capital.

Over 30 big names in London’s tourism sector have already signed up to the Charter including the world’s most popular events destination The 02 Arena, Addison Lee, Tower of London, Hampton Court and Kensington Palace.  A number of individual bars, pubs and restaurants have also signed up including The Punch Tavern, a traditional London pub and the popular visitor destination Hard Rock café.
The New West End Company representing businesses in Bond Street, Oxford Street and Regent Street has also come on board making them the first London
business district to sign up to the Charter.

The Mayor of London Boris Johnson said:  “The London Visitor Charter demonstrates our determination to offer all our visitors both a great deal as well as a
great time. It is fantastic news that London’s businesses are signing up to this charter and signalling their commitment to ensure that when we welcome the
world to London next year we make that welcome so memorable, so incredible that visitors come back to our great city again and again. So I call on all
businesses in the capital’s huge leisure sector to get on board and be part of this drive to tell our guests that London offers great value for money.”
Sally Davies, The O2, Events Director said:  “2012 is going to be an incredibly exciting year for both The O2 and London as a whole.  As an Olympic venue,
the 2012 Olympic Games will provide us with an once-in-a-lifetime opportunity to showcase our venue, entertainment district and services to a national and
international audience.

“The London Charter reflects The O2, The British Music Experience and Thames Clippers on-going commitment to delivering the highest quality recordbreaking and ground-breaking visitor experiences to be found anywhere on the world.”
Nick Mercer, Commercial Director for Eurostar, and the Official International Rail Services Provider to London 2012, said: “We are committed to the London
Visitor Charter and the principles of fairness and transparency.  We have opened our sales more than a year in advance and introduced a simple, competitive
range of fares so that as many people as possible can come and enjoy this once in a lifetime event.  We are already seeing high demand for our
services and expect to carry hundreds of thousands of spectators from the continent during the Olympic Games.”

The Charter is being promoted and championed by London & Partners the Mayor’s promotional agency for London. Martine Ainsworth-Wells, London &
Partners Marketing and Communications Director said: “We’re urging all our consumer facing businesses to sign-up to the charter. By joining the Charter it is
a clear demonstration that they want to work with us to create the best experience possible”

London.Mobi
City.Mobi has launched its new guide to London.

London.Mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.
However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.
Most entries are also linked to websites where users can quickly access more detailed information if needed.
Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.
City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.