London 2012 Olympic medals were unveiled by Her Royal Highness, The Princess Royal and London 2012 Organising Committee chair Seb Coe earlier, with a little under one year to go to the Opening Ceremony.
IOC president Jacques Rogge and IOC coordination commission chairman Denis Oswald were also present at the special ceremony.
The medals will be produced in Britain and have been designed by British artist David Watkins, who is an established artist in the field of decorative art.
When creating the brief, the Victory Ceremonies team of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) worked closely with the British Museum’s keeper of coins and medals, Philip Attwood, to look at the symbolic history of medals in Europe in the last century.
The LOCOG Athletes’ Committee, chaired by Olympic gold medallist Jonathan Edwards, was also heavily involved in its development.
Following the initial tender, six artists were selected for the second stage of design and development. Based on their work, the panel – which comprised experienced creative leaders and sports personalities – felt that David Watkins’ design for the London 2012 Olympic medals held a narrative that befitted the athletes achievements.
The medals’ circular form is a metaphor for the world.
The front of the medal always depicts the same imagery at the summer Games – the Greek Goddess of Victory, Nike, stepping out of the depiction of the Parthenon to arrive in the Host City.
David Watkins said of his design: “It is exciting to think that the finest athletes in the world will be wearing my medal design next summer.
“Its key symbols juxtapose, front and back, the goddess Nike for the spirit and tradition of the Games, and the River Thames for the city of London.
“I hope the medal will be enjoyed and treasured as a record of great personal achievements in 2012.”
Also in Europe today, City.Mobi is celebrating the success of its new guide to London.
City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.
London.Mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.
Most entries are also linked to websites where users can quickly access more detailed information if needed.
Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.
City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.