Lodging Interactive is rolling out of its display remarketing programme for the hospitality industry
“Our display remarketing program is the latest addition to our suite of high-performing, revenue generating online solutions for the hospitality industry,” stated DJ Vallauri, Lodging Interactive’s Founder & President. “Through our display remarketing solution, hotels can display custom advertising to consumers who have previously expressed an interest in a property but have not converted their interest to a booking…our display remarketing programme provides a follow-up opportunity for a sales conversion.”
Once the remarketing tracking cookie is placed on the hotel’s website, the Lodging Interactive system will begin to track all visitors who do not complete a reservation on the hotel’s website. As the visitor exits the hotel website and continues to browse the Internet, the Lodging Interactive system recognizes their digital tracking cookie and shows them a targeted advertisement with the intent of driving the visitor back to the hotel website. All tracking is done anonymously and no personal information is ever collected.
“Display remarketing has been around for a while, but it has always been considered effective only for the larger paid advertising budgets. Our display marketing program enables hotels to deploy this paid marketing strategy for just a few hundred dollars per month,” added Mr. Vallauri.