Train travel start-up, Loco2.com has partnered with the Guardian to create ‘Guardian Trains’. Combining the Guardian’s inspiring travel content with Loco2′s simple train booking tool means more UK customers can discover the joy of travelling by train in Europe.
The Guardian has partnered with Loco2 because of its easy to use booking tool and impressive European train coverage.
Visitors to the Guardian website now have access to train booking for thousands of European destinations under the banner of “Guardian Trains”.
Guardian readers keen to reduce their carbon footprint can use an integrated tool to easily see the CO2 savings of taking the train versus flying.
The Guardian has recognised the demand for rail travel among its readers, and through this partnership becomes the first national newspaper to offer European train booking.
Head of Consumer Offers at the Guardian, Jo Burns, comments:
Guardian and Observer readers have always been strong advocates of environmentally friendly travel and are also among the most frequent short haul cultural explorers. This online service makes it so straightforward to plan and book international rail journeys, we jumped at the chance to work with this innovative company and hope our readers find Guardian Trains inspirational and economical.”
Loco2’s mission is to make booking a train as easy as booking a flight, and the partnership with the Guardian provides an opportunity for its booking tool to reach more travellers, as Jamie Andrews explains,
“Guardian readers are a key target audience for Loco2, and so we are delighted to be partnering with an organisation whose fantastic content and commitment to sustainability we have long-admired.”