LG Electronics evolves in-Room TV technology

25th Jun 2011
LG Electronics evolves in-Room TV technology

As the industry leader in hotel- and guest-centric display solutions, LG Electronics USA is launching the next generation of its Pro:Centric™ technology, adding IP video decoding to the powerful platform.

At the 2011 Hospitality Industry Technology Conference and Exposition (HITEC; booth 631), LG is showcasing its unique Pro:Centric applications platform that enables hoteliers to streamline information delivery into the guestroom, providing uniform services and features across radio frequency (RF) and Internet protocol (IP) networks.

Harnessing IPTV, Enabling Pro:Centric Applications

Leading LG’s new Pro:Centric series are the LV555H and LD665H. The LV555H is LG’s first commercial LED HDTV to feature Pro:Centric. This premium model displays crisp, clear images with energy-efficient edge-lit LED backlighting. The LV555H and LD665H are the first commercial TVs from LG for the North American market to include IPTV video decoding, allowing the support of direct IPTV, RF-only and mixed RF and IP connections. They enable seamless migration from RF to IP as network topology is expected to evolve over the coming years. Also featuring dual tuners, these models allow dynamic updating of application data such as the electronic program guide, weather and customizable billboards while still providing access to live TV.

“LG recognizes the trend in the U.S. towards IPTV solutions for our hotel customers,” said LG’s Richard Lewis, senior vice president, research and technology at Zenith, the U.S. R&D subsidiary of LG Electronics. “Our new models are a major step forward in supporting integrated IPTV adoption, and with proven success overseas, represent a truly global approach to platform development.”


As LG’s premium Pro:Centric models, the LV555H and LD665H support embedded b-LAN for Pay-Per-View and Free-To-Guest system interoperability, integrated LG Pro:Idiom® digital rights management and MPEG-2/MPEG-4 H.264 decoding for viewing of premium HD channels.

Pro:Centric For All Guestrooms

All of LG’s Pro:Centric-enabled HDTVs support a common feature set including third-party interactive electronic program guides, weather information and interactive information display capabilities. Additionally, systems integrators can customize welcome menus with unique authoring tools and Java-enabled technologies, which allow for easy, information sharing based on a hotel’s specific needs. Hoteliers can also personalize templates including colors, themes and billboard advertisements. The ability to quickly and easily add or update information creates real savings in printing costs and allows for a more timely presentation of information to guests.


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