Lexus opens new business class lounge at Brussels Airport

Lexus opens new business class lounge at Brussels Airport

The Lounge by Lexus at Brussels Airport marks a further expansion of Lexus beyond the premium automotive world as a global luxury lifestyle brand.

Lounge guests are provided with a wealth of facilities to make their visit comfortable, relaxing and enjoyable, together with opportunities to immerse themselves in the world of Lexus.

Covering an area of 700m2, Lounge by Lexus has seating for 175 guests.

It is divided into areas with different ambiences and features, including a central bar, seating zones and a break-out space that’s ideal for those who need to work while on the move.

Pascal Ruch, head of Lexus Europe, inaugurated the new lounge.

He said: “With half a million international guests visiting Brussels Airlines’ Business Lounge at The Loft each year, Lexus sees this partnership for the Lounge by Lexus as a unique and exciting opportunity to bring its core brand values to a global audience, reaching beyond the automotive world.

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“This is a place where people can enjoy and get to know Lexus without getting behind the wheel of one of its cars.”

Lounge by Lexus is not like a conventional “showroom,” it goes beyond cars to give visitors the chance to explore Lexus and discover the many ways in which it seeks to create and enable amazing experiences.

The space offers everything the air traveller would expect, and more, delivered in a way that is uniquely Lexus.

This extends to original, contemporary designs throughout the space, high-quality furnishings and materials, carefully designed food and drinks menus and facilities for work, entertainment, relaxation and revitalisation.

Furniture items have been selected or purpose-designed for the lounge, including multi-function occasional tables and bar counters that interpret the same L-finesse design language as Lexus cars.