Fathom has named 15-year cruise industry veteran Michelle Sutter as a company senior sales leader.

In this role, Sutter will be responsible for marketing and business development supporting sales of Carnival Corporation’s newest brand designed to pioneer a new category the line is calling “social impact travel”.

Sutter joined the company in July reporting to David Drier, vice president, sales for Fathom.

“Michelle is a results oriented leader and business partner who successfully cultivates and expands authentic, meaningful relationships,” said Tara Russell, president of Fathom and global impact lead for Carnival Corporation.

“She is committed to collaborating with travel professional partners to help them grow their businesses by successfully marketing and selling more unique products and services.

“She also has a demonstrated track record and passion focusing her unique gifts and talents to make a difference in the world – she has chaired several community fundraising initiatives and served on boards benefitting children’s charities and organisations.

“Her outstanding business development skills coupled with her dedication to societal impact make Michelle an ideal addition to our team.”

Sutter joins the Fathom team from Holland America Line and Seabourn where she was business development manager since early 2013, where she was responsible for increasing travel professional sales and market share for the company and exceeding established revenue objectives on a regular basis.

A resident of Vancouver, Canada, Sutter earned a Bachelor of Arts in Latin American studies and Spanish from Simon Fraser University.