British lifestyle brand Laura Ashley continues to expand into the hospitality sector with the launch of its premium afternoon tea and dining experience at Highbullen Hotel Golf & Country Club this October.

The brand branched out into hospitality when it opened the first Laura Ashley Hotel in 2013.

The Manor hotel in Elstree, Hertfordshire, was followed by the second Laura Ashley Hotel, The Belsfield, which opened in the Lake District a year later.

Laura Ashley at Highbullen will serve afternoon tea using local produce inspired by the seasons.

The menu will feature both modern and traditional dishes.

The overall design has a distinctive, uniquely British style, inspired by the beautiful and wild local landscape.

Whether visitors are after a family-friendly setting or something that’s a little bit different to the usual scones and sandwiches, the latest Laura Ashley tea room offers the ideal setting to indulge on tradition.

Sean Anglim, joint chief operating officer at Laura Ashley, commented: “Highbullen was a natural choice for us to launch our latest tea room, just like Laura Ashley, the hotel has a distinctive timeless style.

“The tea room will offer guests a contemporary dining experience, that is perfectly in-tune with our British heritage.”

The Laura Ashley Tea Room will open on the October 19th.