InterContinental Hotels Group has announced the promotion of Joanna Kurowska to the role of director operations, luxury and managed, northern Europe.

Based in the Frankfurt IHG office, Kurowska will be responsible for driving sustainable hotel performance for IHG and owners of IHG’s managed estate in the region.

In this newly established role, she will be working with IHG, owners and hotels to accelerate business processes and drive an increase in efficiency for all parties.

To that extent, she will be traveling extensively across the region and working closely with hotels in a supporting role to optimise profits, evaluate commercial strategies and drive long-term revenue.

Her new role was created as part of IHG’s efforts to develop an effective market model for Europe in order to bring resources closer to owners and hotels.

This process led to the creation of the newly formed divisional team in IHG’s Frankfurt office under the leadership of Mario Maxeiner, managing director, northern Europe.

In her new role, Kurowska will be a member of the northern European leadership team, directly reporting into Maxeiner.

Born and raised in Warsaw, she has been with IHG for eight years and brings a strong background in finance and operations to her new role.

Maxeiner commented: “Joanna is well known and highly respected within our community of owners and managed hotels, which makes her an ideal candidate for this newly created role.

“With her extensive market knowledge and her proven background in operations and finance, she is perfectly positioned to optimise performance across the region and drive long-term revenue for IHG and our owners at this dynamic time for the business.”