Kuoni, the award-winning travel brand, has launched its range of affordable offers, known as “Limited Release Holidays”.
The range of offers are targeted towards holidaymakers after five particular types of holiday - ‘Great value holidays’, ‘Away from it all’, ‘Discover’, ‘Mind, body and soul’ and ‘For the kids’. Each holiday type has been designed around the needs of travellers after a particular type of break, and include transfers, flights (including taxes and surcharges), pricing per person and savings per couple.
The ‘Great value holidays’ are designed for customers who want the best prices and savings in quality locations, the ‘away from it all’ holidays aim to appeal to those who want to escape the hustle and bustle of everyday life. The ‘discover’ holidays are aimed at explorers, adventurers and culture connoisseurs, while at the other end of the spectrum, the ‘mind, body and soul’ holidays are designed for those that want serenity and luxury in natural surroundings. Finally, the ‘for the kids’ holidays are tailored towards children’s needs, offering suitable activities and places to explore in exotic locations.
The Limited Release Holidays is a part of Kuoni’s new multi-media, tactically led brand campaign, which includes a significant digital display campaign, colour advertisements in the national press (including augmented reality), a Kuoni store centric radio campaign and a Kuoni Facebook poster campaign.
Naomi Wilkinson, Kuoni’s head of marketing, said: “Kuoni have a brand new campaign which has evolved from our customer proposition research in 2011. We have invested in a multi-million pound campaign in media across the marketing mix. The campaign is running across traditional and digital channels to communicate to customers at various touch points in the customer journey.”