Sabre Corporation has announced Dasha Kuksenko will take up the role of vice president of airline solutions, Asia Pacific with the company.

Kuksenko has worked with APAC carriers for more than nine years, most recently as vice president, strategic programs for airline solutions where she managed the Virgin Australia technology partnership including its migration to the SabreSonic Customer Sales and Service reservations system.

Prior to that, Kuksenko was head of sales for airline solutions in APAC.

In her new role, Kuksenko will lead all of Sabre’s airline operations in APAC, a key growth region for the company.

She is tasked with identifying new business opportunities and expanding the company’s presence in this fast-growing region.

She will also seek to maintain successful and trusted partnerships with existing airline customers.

An airline and technology industry veteran, Kuksenko brings more than 20 years of experience from her previous roles at Sabre, and prior to that with Oracle and Emirates Airline Group.

“Dasha Kuksenko is a highly experienced technology and business leader with a proven record for helping airlines in APAC drive growth,” said Greg Gilchrist, senior vice president, Airline Solutions.

“She brings experience, insights and an exceptional eye for spotting airline revenue and cost efficiency opportunities, having worked at an airline herself.

“Dasha will work to accelerate our growth and strengthen our position as the preferred airline technology partner in this region.”

Sabre’s airline technology is used by 225 airlines worldwide including most of the world’s largest carriers.

Its flexible software helps airlines optimise day-to-day airline operations and overcome their biggest challenges – to increase revenues, reduce costs and deliver better travel experiences.

Sabre’s passenger reservations system, used by 85 airlines worldwide, helps airlines create a more personal travel experience for consumers through targeted flight offers and tailored services.