InterContinental Hotels Group has welcomed marketing analytics expert Matt Kistler as senior vice president of global insights, analytics and data.

Charged with elevating IHG’s consumer insights and marketing effectiveness, Kistler and his team harness the power of analytics to better anticipate and meet guest needs and preferences and bolster the position of the company’s global portfolio of 15 brands.

In addition to consumer insights, Kistler’s team is responsible for assessing brand and category performance and measuring the return on investment of marketing campaigns and activities around the globe.

IHG will leverage his expertise and leadership to help define its future data strategy and harness insights to create intensely personal experiences for guests visiting its more than 5,600 hotels around the world.

Kistler brings more than 25 years of experience in leadership roles at best-in-class consumer organisations.

Most recently, he served as executive vice president, chief strategy and client partner at Symphony AI.

Reporting to chief marketing officer Claire Bennett, Kistler is based at IHG’s Americas headquarters in Atlanta.

Bennett commented: “Having worked with some of the largest global brands in the world, Matt brings extensive experience in consumer intelligence to IHG.

“His leadership will be critical as continually strive to get closer to our guests, and leverage data in the most responsible ways to create incredible, personal experiences for our guests.”