KINGS Norton, Birmingham has been declared the West Midlands’ first eco-friendly station after a team effort to create a bespoke ‘green’ travel plan for its users.
Transport authority Centro, London Midland, Network Rail, Birmingham City Council and local bus operators have joined forces to put better facilities in place over the next two years to enable customers to access the station by walking, cycling, bus and car sharing.
One of 24 pilot schemes across England, the scheme features real-time bus information inside the station, walking and cycling routes with enhanced lighting and CCTV, new cycle storage and improved signage for pedestrians and cyclists.
The Kings Norton scheme was officially launched at the start of June’s National Bike Week, and promotional staff gave out goody bags to cyclists and information packs to commuters during the morning peak.
London Midland’s commercial director Alex Hynes said: “It makes sense to use sustainable transport, and we are investing hundreds of millions in improvements to stations and a fleet of brand new trains, so we are delighted to work with Centro on this green travel promotion.”