Kimpton Hotels & Restaurants, the leading collection of boutique hotels in the USA, has re-appointed travel, lifestyle and destination PR specialists McCluskey International for PR activities in UK and Ireland.
McCluskey International has represented Kimpton Hotels & Restaurants for nearly 11 years, promoting the award-winning hotel group to the UK consumer and travel trade media.
Agency principal, Judy McCluskey, will continue to bring her extensive experience to the account, with Sarah Salord leading as account director and Jessica Meins supporting all PR activity as account manager.
The agency’s objectives continue to focus on raising awareness of the brand across the UK and Ireland, increasing the desire for UK travellers to visit Kimpton Hotels & Restaurants when travelling to the USA.
Kimpton Hotels recently became part of InterContinental Hotels following a $430 million acquisition.
McCluskey International will carry-out a strategic consumer PR plan throughout 2015, promoting the hotel group’s thoughtful perks and amenities, award-winning restaurants and bars, distinctive design, as well as the continuous expansion of the group including new hotel openings and property refurbishments.
Kimpton Hotels & Restaurants currently span across 28 cities in the USA and in 2015, have announced nine new projects including new hotel openings in Pennsylvania, Washington, Texas, California, Wisconsin, Ohio, Colorado and North Carolina.
McCluskey, commented: “It is a great honour for our team to continue to represent Kimpton Hotels & Restaurants in the UK market.
“For over a decade, we have promoted Kimpton’s ever-growing success as a best-loved hospitality company and we are thrilled to continue to use our extensive product knowledge and expertise to raise the brand’s profile in the UK.”