Adara has appointed Peter Kelly as director of sales EMEA.

As the company experiences significant growth within the global travel industry, Adara is accelerating its international expansion in order to better service strong demand from its rapidly growing list of advertisers.

Kelly has over 16 years professional experience in media with the past ten years spent working in digital across various disciplines including display, affiliate, mobile, search and social.

He spent seven years working in international travel advertising at Orbitz building and optimising Multi Lingual Pan European and Global advertising campaigns for some of the largest recognised brands in travel.

Over the past three years Kelly has spearheaded the sales team for UK and Ireland at Tradedoubler, one of Europe’s largest affiliate performance networks and more recently was key to the success in driving and executing SEO specialist Smart Traffic’s global expansion and growth into APAC.

In his new role at Adara Peter will be tasked with continuing Adara’s International expansion across EMEA and growing advertising revenue through both travel and tourism channels.

Adara is a global leader in helping consumer brands find new customers using advanced precision-targeting technology powered by Big Data sourced from the world’s leading travel and hospitality companies.

Its EMEA operation is headquartered in Dublin, Ireland with a sales office in London.